Category: <span>Press release</span>

Category: Press release

The European Fundraising Association: Can kama muta increase people’s propensity to donate?

The European Fundraising Association (EFA) reports on kama muta and how the emotion can be linked to fundraising campaigns. They demonstrate with some interesting videos how previous campaigns from charity organisations might have already used kama muta in order to stimulate people to donate.If you have examples from the charity …